Momeni Rug Manufacturer Website Redesign

PROJECT OVERVIEW

The Client

Momeni is a prominent family-owned company specializing in the manufacture and import of high-quality area rugs, carpeting, and home decor, serving a global clientele of small and large rug dealers.

The Challenge

The primary challenge was to redesign the Momeni website with a focus on the homepage to enhance branding and later extend the redesign to the business's backend for B2B clients. The redesign aimed to clarify the company's offerings, enhance brand perception, and improve site navigation.

Design Process

Primary Research

Despite the tight timeline, I conducted an in-depth interview to gather user insights. Although my wife, who participated as a proxy user, wasn't actively looking to purchase a rug, her feedback was invaluable. She highlighted several user frustrations with the current site, such as unclear business identity, confusing navigation, and visual inconsistencies.

User needs & Goals

Our target B2B users needed a rug manufacturer that offered a vast selection of styles, credibility, high-quality products, and competitive pricing. This formed the foundation of our redesign objectives.

Competitive/Comparative Analysis

A thorough analysis of competitors provided insights into industry standards and user expectations, helping us identify areas for improvement in Momeni's site.

User Personas

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Refined User Flow with Redesigned Top Navigation:

The top navigation was overhauled to provide a seamless journey for new rug dealers. This redesign included integrating images for immediate visual context and allowing users to explore collections, categories, and showroom details directly from the homepage, enhancing user engagement without needing to navigate away.

Branding to Match Momeni's Quality of Tradition:

I maintained the existing color palette to ensure stakeholder buy-in and introduced new icons to elucidate different rug styles. To emphasize Momeni's identity as a quality family-owned business, I integrated new serif and sans-serif fonts (Noto Serif KR & Montserrat) and enhanced the homepage's About Us section.

Enhanced Visuals and Clear Calls to Action:

Reflecting competitive insights, I incorporated environment-themed rug visuals into the website to aid users in visualizing products in context. Each section was designed to clearly detail the items and included strong calls to action to drive user engagement and conversions.

Prototype

The final high-fidelity prototype can be viewed here: Momeni Prototype

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